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T3
T3
Technology
Mike Lowe

I tried the future of TV – Philips Ambilight Plus is 2024's all-new unmissable feature

Philips OLED 959 prototype with Ambilight Plus.

The TV landscape is really interesting right now: gone are the days of all major brands launching their latest sets at the Consumer Electronics Show in early January. Instead there's a staggered launch cycle to see what the future of TV is all about: and after LG and Samsung revealed their hands at CES 2024 – with impressive wireless OLED and new anti-reflective QD-OLED, respectively – Philips held back a few weeks before revealing its 2024 range. 

I've already written about the Philips OLED 909 and OLED 959 models, both of which use the brightest consumer OLED panel available to date, adding a big tick next to the 'searing brightness' box. That panel is supplied by LG, as the Korean maker is the key producer of such panels, but Philips adds its own processing to give its images distinction when it comes to picture quality.

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