
The Coca-Cola Creations Lab has teamed up with League of Legends to launch a new limited-edition soda that tastes like — wait for it — XP. Yes, as in experience points.
Called Coca-Cola Ultimate, this inventive soda flavor is the first gaming company collaboration to come from the company’s Creations Lab, which has previously launched the space-flavored Coca-Cola Starlight and pixel-flavored Coca-Cola Byte.