"I ate £49.50 steak and chips" screams the headline. "What sort of price is that?" you might be inclined to scream back.
But hang on, these are no ordinary steak and chips, these are celebrity chef Tom Kerridge steak and chips. The genial TV chef and holder of three Michelin stars at his Marlow gastropubs, Tom also presides over Manchester's rather plush Bull & Bear restaurant.
Where, yes, steak and chips for £49.50 are on the new menu. And, yes, they've grabbed my attention.