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TechRadar
TechRadar
Amelia Schwanke

I tried Spotify's new music video feature and it brings back the MTV golden era

Two iPhone's with the Spotify app open against a colorful background .

Music videos completely transformed the music industry when they first started to become popular – we're not talking about those from the 60s like Bob Dylan's Subterranean Homesick Blues but more so the iconic Thriller horror spoof by Michael Jackson or The Buggles' Video Killed the Radio Star that famously kicked off MTV's golden era – and now Spotify is planning to bring them back in a big way. 

Starting today, the streamer is rolling out Full HD music videos in beta for premium subscribers but only in 11 countries. These are the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, India and Kenya. The new feature will initially be tested with only a small catalog of music videos from the likes of Ed Sheeran, Doja Cat and Ice Spice. There will also be some videos available from local artists like Aluna and Asake.  

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