In 2024, Samsung is introducing its first OLED TVs smaller than 55-inches, as part of the Samsung S90D model range. These 42-inch (US only) and 48-inch (US & UK) TVs won't use the bright QD-OLED panel type that earned the Samsung S90C our TV of the Year Award for 2023, but instead will use the same kind of OLED panel you'll find in LG's OLEDs. And as with all Samsung TVs, these models will lack Dolby Vision HDR, which is a real concern for us, because Dolby Vision's biggest advantage is making HDR look great on less bright screens.
After spending some time with the 48-inch Samsung S90D, I needn't have worried. Not only do its images feel bright and rich, the screen seems to be able to handle challenging HDR scenes well, and even offers impressive sound. Given the other impressive specs on offer as well, it looks like it could be an extremely strong challenger to the best 48-inch TVs.
