Had enough of the cotton-wool mouth feeling and the dry eyes you get the morning after a couple of glasses of wine or a pint?
You’re not the only one: at Tesco, sales of alcohol-free beers boomed by 25% in June - higher than the bestselling month of Dry January - while pubs are reporting a 23% hike in demand for low and no-alcohol beers in the last year, and sales of regular pints have actually dropped by 6%.
Meanwhile, Guinness this week announced it is nearly tripling production of its zero-alcohol brand to meet brewing demand. Duncan Fox, consumer products analyst at Bloomberg Intelligence, says the record-breaking temperatures in June helped drive sales for both soft drinks and booze, but the main reason behind the recent demand for zero-alcohol options is taste.
