As Brits struggle to put food on the table and heat their homes in the cost of living crisis, Morrisons is offering those in need a free hot meal when they use their discreet codeword.
The 'Ask for Henry' campaign means that those who use the phrase in a Morrisons Café receive a hot jacket potato topped with Heinz Beanz for free, no questions asked.
The scheme, lead by Morrisons and Heinz, was launched for the October holiday but was extended to the end of November.