Whether you’ve seen the videos all over social media, noticed cleared-out shelves in the supermarket, or spotted pistachio flavours all over the dessert menu at your favourite restaurants, chances are that you’ve heard about the Dubai-style chocolate craze.
We have Dubai-based Fix Chocolatier to thank for the surging popularity of pistachio. Although the Emirati chocolatiers launched their popular chocolate bar, “can't get knafeh of it”, back in 2022, news of its indulgent, must-try flavour has travelled across the world this year, and demand is only growing. Currently, the phrase Dubai chocolate has surpassed 120 million views on TikTok, creating a taste for pistachio across the world.
