Algorithms are everywhere, analyzing your habits and shaping what you read, watch and hear on every platform, from Instagram to YouTube to TikTok. And it's not just the stuff you want to see — it's also the ads and pitches and sales and stuff that just clutters everything.
I had seen an add on Instagram for HyperTexting, an app that promises to be "your timeline minus the ads, algorithms, and AI slop." I decided it was worth a try because, like a lot of people, I'd grown tired of opening social media only to find my feed dominated by sponsored posts, recommended accounts and content designed to keep me scrolling for as long as possible. I wanted to see what would happen if I stripped all of that away.