I've been the third wheel in Hailey Bieber's relationship with Gap jeans since their hard launch in August 2025. Earlier this month, when Bieber's first denim collection with Gap made things official, I knew waiting a year to secure my own size would be worth it. Now, I'm not just styling Gap denim The Hailey Bieber Way; I'm the proud owner of The Hailey Jean.
Both Bieber and I pledged allegiance to Gap decades ago: "Gap has been a part of my wardrobe since I was a kid," she said in the Gap x Hailey Bieber press release. In the last year alone, she's worn the Low Rise '90s Loose Jeans with elevated basics, The Row bags, and her favorite flip-flop trends, totaling at least 15 street style looks by my count. But before the summer ends, I'm on track to beat Bieber in terms of re-wearing my Hailey Jeans.
