Have you ever wished your tap water tasted better or wondered if it’s truly safe to drink in the first place? Me too, and it turns out we’re far from alone.
Although UK tap water is considered some of the most highly regulated in the world, Google Trends data reveals UK searches relating to “water filters” and “tap water filters” have reached an all-time high as concerns over water contamination increase and more Brits seek ways to reduce hard water limescale and chlorine while minimising potential exposure to microplastics and “forever chemicals” (BFAS).
