Keeping up with the latest makeup trends can be a difficult task. Every day you click on social media there is a new tutorial, viral item to try, or dupes going wild.
Being a makeup-wearer can be a costly task but B&M have launched some affordable beauty products said to rival some of the most popular premium brands. That’s right, a lot of people don’t realise that the bargain store sells make-up which is fantastic quality and for a fraction of the cost.
Customers can reportedly expect to save up to £142.75 with the dupes. TikTok users have been raving about the W7 foundation sold in store which is said to be "exactly like Estée." I decided to see whether B&M's makeup lived up to the standards of brands such as Estee Lauder, Benefit, and Huda Beauty.
