When I first heard Ford was working on a $30,000 electric truck in the wake of F-150 Lightning production coming to an end, my first question was simple: how?
How do you go from a truck that most people are looking at in the $70,000–$80,000 range and bring it down by nearly half? How do you do so without compromising EV performance? And how do you do it fast enough for people to care?
