ASDA is currently offering £1 meals to children at cafés across the UK with no minimum adult spend, in a bid to help more parents manage the ongoing cost of living crisis.
The supermarket first introduced the offer for kids under 16 to enjoy a hot meal in any of their 205 cafes back in June 2022. However, due to it's popularity, ASDA has since extended the deal until the end of March 2023.
Since then, ASDA has served over 1.2 million meals to kids nationwide. The extension of café initiatives comes as Asda’s Income Tracker revealed UK households were £107 a month worse off in November 2022 and predicts that disposable incomes will continue to decline as inflationary pressures continue to bite.