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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

I Thought I Was Over the Chocolate Brown Trend—Then Zendaya Wore This to the 'Euphoria' Season 3 Premiere

Zendaya attended the Euphoria Season 3 premiere in a halter-neck take on the chocolate brown color trend.

Fresh off The Drama press tour, where she and Law Roach riffed on the wedding tradition of "something old, something new," Zendaya made me fall in love with the chocolate color trend all over again at the Euphoria Season 3 premiere.

The backless Ashi Studio Spring 2026 Haute Couture gown she wore to the HBO series' red carpet soirée proved the seemingly-overdone shade just needed the Zendaya-and-Law touch to come back. Every element—the halter neck, the column skirt, the elongated train—hugged her body like a chocolate mold. Plus, its satin sheen mirrored that of a fresh-from-the-box Hershey's bar, making me crave more of the color in my closet.

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