The dreaded “pink tax,” the idea that products that would otherwise cost the same are priced higher when aimed at women, is once again at the center of a controversy following a viral video by an Australian shopper calling out Big W.
User Millie shared her anger on TikTok after finding that the pink mug in the store was priced at $5, while the other colors were only $3.50.
A representative from the brand addressed the issue, explaining that it was due to “production discrepancy” and had nothing to do with the target audience of the product.
