
Artificial Intelligence is now present in almost every aspect of our lives, including sleep. While AI's ever-present impact has become controversial in some fields, those involved with sleep technology are looking to put it to good use.
One such person is Alexandra Zatarain, co-founder and VP of Brand and Marketing at Eight Sleep, one of the best mattress brands in the world for sleep tracking and sleep optimisation. Zatarain (who was named as one of Forbes' '30 under 30' in 2017) is a passionate advocate for using AI to boost sleep quality.