Forget fancy fitness metrics and AI-assisted niceties. The smartwatch features that matter most in 2023 are style and comfort. Hear me out: With so many similar devices on the market promising nearly identical activity and sleep-tracking functions, design is one of the few factors that really sets many of these tech wearables apart.
For example, if you type “fitness tracker” in an Amazon search, you’ll get page after page of similar-looking trackers. Most follow one of two designs: fitness bands cribbed from the Fitbit Inspire series or square-faced Apple Watch look-alikes.
