Imagine the scene: it's down to the final minutes of a grueling World Cup match. Your team (in my case, England) steps up to take a penalty. Because with England, it's always a penalty. You're leaning so far forward you're practically pressed against the television screen, and suddenly, the ball flies past the goalkeeper and smashes into the back of the net.
Naturally, the room erupts into celebration, and with you, your Philips Hue lights start to flash red and white. Suddenly, your tense watch party has turned into a festival.
