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Andre Spicer, Professor of Organisational Behaviour, Bayes Business School, City St George's, University of London

I studied the evidence behind theories of Oscar success – here’s what I found

When Oscar-winning screenwriter William Goldman was asked whether it was possible to predict a hit film, he responded with three words that have become a Hollywood maxim: “Nobody knows anything.” He went on to explain that “not one person in the entire motion picture field knows for a certainty what’s going to work”.

Although Goldman’s famous phrase might resonate through the film business, it doesn’t stop people cooking up theories around which films might succeed at the annual Academy of Motion Picture Awards. Over the years, a range of theories have appeared, including: Oscar winners are not always the best films; there is an Oscar-worthy format that winners follow; and that winning an Oscar is actually a long-term curse.

Although there is a great deal of speculation about such theories, it’s less clear what the evidence actually says about them. To find out, I took a look at the rapidly growing field of “Oscarology” – the scientific study of the Academy Awards.

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