“The first thing I noticed are the guitars on the ceiling, which look really cool!" Emily's first impressions of the Gibson Garage London are pretty much the same as everyone who walks through its doors. Because two overhead revolving conveyor belts filled with stunning Les Paul and SG electric guitars would impress anyone. But Emily isn't just anyone – she's a 14-year-old guitarist who's been playing for a few years and is now looking to invest in a new instrument.
It's an important purchase, and traditionally guitar shops can be imposing places for a lot of us in that position, but the Gibson Garage is a lot more than a guitar shop.
