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What Hi-Fi?
What Hi-Fi?
Technology
Britta O'Boyle

Apple's VP of Hardware Engineering on the AirPods 4 and the original design: "We literally just cut the wire off the bottom"

A close-up of the AirPods 4 in their open case.

When you think about audio brands, there's a very good chance Apple won't be the first to spring to mind. Tablets, phones and smartwatches, sure – but audio? Several others will likely make your list before Apple does.

Some years ago, Apple may not have been there at all in the traditional sense – it has never made turntables, portable CD or cassette players, and it can't lay claim to having delivered superb stereo speakers either. But it did make the iPod. It was also responsible for the iPhone which subsequently killed the iPod, and it was a key player in the trend towards wireless earbuds thanks to the AirPods.

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