
I love Fujifilm. Anyone that has followed my work in recent years will have heard me raving about it as the ideal ecosystem for travel photographers. The compact size of cameras like the X100VI, stylized film simulations, the wonderful selection of small and sharp lenses: all of it is perfectly targeted at enthusiasts and global nomads looking to express their creativity and share the places they’ve seen. So why on earth did I sell all my Fujifilm gear and change systems?
For all of Fujifilm’s appealing aesthetics and features, there are a number of compromises that come with it, which can make things challenging for those of us who make our living with our cameras. First of all, the Fujifilm X-Series cameras are exclusively cropped sensors, which means less dynamic range, less subject separation (bokeh) and worse performance in low-light situations when compared to full-frame sensors. Although Fujifilm has done a lot to improve the autofocus in its cameras in the past two years, the phase-detect systems of other brands have proven to be notably faster and more reliable.