You may have noticed AI is being baked into nearly every phone, laptop and gadget we buy — but a new report suggests a surprising reality: a large chunk of consumers simply don’t want it.
A new survey from Circana Connected Intelligence finds that while awareness of AI is extremely high, about 35% of U.S. consumers say they do not want AI built into their devices at all. And crucially, the resistance isn’t driven by confusion or tech anxiety — it’s driven by perceived usefulness.
