Nestled between aisles of vegetables and lines of canned foods, there’s a surprising bounty of beauty brands to be found at supermarkets. A haven for budget beauty lovers, Sainsbury’s is leading the charge with enough on offer for a full skincare routine and face of make-up.
While they can be often overlooked, Sainsbury’s beauty aisles are surprisingly chock-full of affordable hidden gems and feature many products our beauty experts rave about, from skin tints to volumising mascaras. I’ve spotted new launches and cult heroes from the likes of Maybelline and Rimmel, decent shade ranges, barrier-repair moisturisers and more amongst its beauty offering.