With the cost of living crisis gripping the nation people will be trying to save money wherever they can, and the weekly food shop is a great place to start.
Every supermarket has two-for-one deals or member-only offers, but the real savings are to be made in the discount, or 'yellow-sticker' section.
Now, Manchester Evening News journalist Emma Gill has rolled up her sleeves and headed out to see how much she could save on her food shop.
She went to Morrisons, Asda, Tesco, and Sainsbury's - and she managed to save a whopping £86.38 - picking up some absolute bargains in the process.
What do you think about yellow-sticker food? Let us know in the comments...
Emma said: "I'm certainly not a food snob, but for some reason, I've never ventured into the yellow sticker sections in supermarkets.
"When I've glimpsed at the discounted shelves in the past, I've been put off by pale meats and packs of wilting vegetables. Plus there are usually too many people hovering around and even pre-pandemic, I didn't really fancy being shoulder to shoulder and fighting it out for a cheap pack of mince.
"But with the cost of living soaring, we're all trying to cut back where we can, so I decided to give it a whirl. My mission was to visit the four major supermarkets - Morrisons, Asda, Tesco and Sainsbury's - to see what bargains I could get."
Morrisons
Emma said: "I started at Morrisons and oh my word did I hit the yellow sticker jackpot.
"They say it's all about timing with these things and as I arrived one shop worker was busy reducing a whole load of items that had already been reduced. We were talking double discounts.
"What did that mean for my shopping bill? Well, it meant a whole chicken reduced from £4.25 to 43p, a posh cottage pie reduced from £6 to 60p and sausages reduced to 15p a pack - all dated the same day but all freezable.
Total original price was £54.74 / now £12.99
Saving £41.75
Asda
Emma added: "Next up was Asda, but sadly the offers were underwhelming compared with my Morrisons' stash. I picked up a few bargains like the chicken and bacon puff pastry lattice down from £3.38 to £2.37, but as you can pick up two for £5.50 anyway, it wasn't that much of a saving.
"Same with the other items including samosas, reduced from £1.15 to 90p and steak , down from £5.75 to £4.71.
"After hearing that staff would be on the shop floor reducing items from 2pm, I hung around, as did a few others who were clearly more used to being under starter's orders for the pricing gun than I was.
"Twenty minutes later I was still skulking around in anticipation when I decided enough was enough. I'm all for saving money but nobody's got time for that."
Total original price was £14.24 / now £10.80
Saving £3.44
Sainsbury's
Emma continued: "Onto Sainsbury's and after initially finding a rather sad looking section with just a few yellow sticker items, I soon discovered that the bargains were scattered around - in the places you'd usually find the products.
"My reduced pack of 10 Happy eggs for instance were with the rest of the eggs, down from £2.85 to £1.89 and the stonebaked bbq chicken pizza was with all the other pizzas, reduced from £3.25 to £1.99.
"While a bit harder to gather a yellow sticker haul in one go, at least you can pick up bargains as you walk around and in many ways you're not just picking stuff up for the sake of it.
"Talking of that, I didn't really need a 2.5kg turkey crown - not on top of my 43p Morrisons chicken - but at £7.71 reduced from a whopping £25.67, who could resist. Not me and not the elderly lady next to me either."
Total original price was £37.02 / now £15.07
Saving £21.95
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Tesco
Emma added: "My final stop was Tesco, where I was pretty impressed with their selection of reduced goodies, which again I found mostly scattered around rather than in one dedicated section.
"My shop included the likes of Warburtons sliced wholemeal rolls and a Roberts medium white loaf , both down from £1.20 to 36p, raspberries down from £2 to 60p and some juicy looking pears reduced from £2.10 to 63p.
"It was also where I found my second biggest bargain of the day - a Sonic the Hedgehog birthday cake, reduced from £12 to £3.60. Was it anyone's birthday?
"No. Do we like cake? Yes. Will it get eaten? Too right it will. And even if it doesn't - we do have Easter eggs to finish after all - then it can be cut up into portions and frozen for a later date.
"It seems freezing is the key to a successful yellow sticker shop. After all, it doesn't matter how much you save if it ends up getting thrown away. Now I've just got to make space for that turkey crown. Christmas dinner anyone?"
Total original price was £27.50 / now £8.26
Saving £19.24
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