With food prices still on the rise, it comes as no surprise that supermarket budget ranges have soared in popularity. When households are struggling with bills, it stands to reason they will cut back wherever they can.
But it's actually those value ranges that have taken the biggest hit during the cost of living crisis, with bigger rises than premium and branded foods.
And it means that those who rely on them to get by - with a larger proportion of their lower incomes taken up by groceries - have taken the hit too.
