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The Hindu
The Hindu
Lifestyle
Praachi Raniwala

“I remembered my own edge and revelled in it”: Bollywood’s ‘Dum Maaro Dum’ girl Zeenat Aman on playing the muse for jewellery brand Misho

Veteran actor Zeenat Aman, who joined Instagram nearly two months ago, has quickly become a social media darling — not just among followers nostalgic for her iconic body of work from the ’70s and ’80s, but also those who have been floored by her refreshing honesty on an otherwise highly filtered app. Zeenat’s social media foray gave jewellery designer Suhani Parekh, founder of Misho, an idea: a collaboration to launch her Mementos collection that revisits the centuries-old concept of picture lockets, and reimagines it with a contemporary enamel etching technique.

“When I rediscovered Zeenat on Instagram, I was immediately taken up with her poignant and powerful words, stories and iconic imagery. I loved the way she was exploring and reflecting on her memories and iconic moments,” explains Suhani. “These pieces too are poetic as they explore the transient nature of life and the concept of love, family, moments, memories and stories.” It was a match waiting to happen.

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