“I’ve been on social media for years,” says lifestyle influencer Lucy Williams, “but I really didn’t want an ‘Instagram’ house — it needed to feel homely.”
And yet, with her follower count edging 800,000 across two accounts — a general one and a dedicated interiors account (@lucywilliamshome) started when she bought and began renovating her house in 2020 — what may be homely for Williams is pretty much guaranteed to become a grid-worthy trend before long.
