When Amber Gill tasked her old mate with running her Instagram account whilst she went into the Love Island villa in 2019, Mart Tweedy didn't think much of it.
There was never a plan, but she asked him to share funny tweets and memes. Just a day in, Mart, who had met Amber at their local gym in Newcastle, was hit with having to read 2,000 to 3,000 direct messages a day, calling Amber anything from a 'stupid wh***' to vile racist abuse using the n-word.
It was a job he certainly wasn't prepared for, and hadn't expected it to be so draining. It took a toll on his mental health and says the only people he could speak to about it that understood were the other family members and friends doing the same - but it was the "blind leading the blind".
