A mum with a head for business says her one-year-old daughter inspired her decision to leave the corporate world behind in favour of opening up her very own 'Instagrammable' nursery boutique.
Victoria Percy, 35, says she initially struggled to find a luxury baby shop in her local area of Cheshire during her pregnancy and instead had to travel back to her hometown of Rochdale.
Having previously worked in HR for an accounting firm, Victoria, saw a gap in the market, and so decided to open her very own store in Davenham Village, selling stylish baby essentials for parents-to-be.
The busy mum, who shares 18-month-old daughter Nancy and eight-year-old step-son Henry, with fiancé and business partner Matt, says she's proud to set a good example for her daughter, who inspired her career change.
Victoria, who first opened the doors to Bump Nursery Boutique back in April, said: "I think it helps that the shop is run by a mum so I've got an insight into what people genuinely need and we're trying to make it a supportive experience with us offering classes and promoting very local businesses so we're building each other up."
The couple has focused on making the interior of the boutique as aesthetically-pleasing as possible, filled with fashionable children's clothes and high-end prams, as well as newborn essentials.
All items in the boutique have been researched and chosen by Victoria herself, who makes sure to "keep an eye on current trends".
Victoria explained: "The iCandy, Peach 7 pram in the colour Biscotti is very popular at the moment because of Molly-Mae Hague.
"I like to pick up on what's popular and the current trends on social media and through research. In the store, there is a lot of gender-neutral clothing in a bid [to] move away from the traditional blue and pink.
"I wouldn't ever stock or try to promote products that I can't get on board with and buy into myself. Everything is carefully selected. Our aim is to make buying your pram and everything for your nursery a day to remember."
She continued: "It's all so new to me, I've never run a business before. I don't think it's something I would have done prior to having a daughter, I want her to see how hard I am working and to grow up knowing you can make something for yourself as a woman. This is a really important message."
Do you have a career-change story to share? Email us at julia.banim@reachplc.com
