Following the huge success of her first collaboration with the affordable high street brand earlier this year, Coleen Rooney is back with another Primark collection.
It lands online today, but I was lucky enough to get a sneak peek last week. Not only was I seriously impressed with the quality of the pieces, but it also had me feeling very excited for autumn. Oh, and everything is priced at £30 or less, so it's very budget-friendly.
The By Coleen collection is available to shop online via click and collect, and it's all about making every day chic. There's super soft loungewear, designs in an autumn-ready colour palette of burgundy and toffee, plus some of the best barrel leg jeans you'll find on the high street.
But after trying on the collection, the jackets came out top of my wishlist. I can't decide between the £30 faux leather funnel neck jacket and the £26 checked jacket - they'll be the first items to sell out if you ask me...
Shop Primark x Coleen Rooney
A hero piece of the collection, I sized up in this funnel neck jacket to achieve the oversized look. The rich brown colour will complement everything in your autumn capsule wardrobe.
This lightweight layer will really come into its own when the temperatures cool down a little, and I love the adjustable drawstring hem. Heritage-inspired checks are always popular at this time of year, too.
This felt so cosy layered over a white T-shirt and paired with jeans. If, like me, you've been living in linen shirts all summer long, this is an easy way to lean into the new season.
These trainers are a seriously impressive designer lookalike. For a fraction of the price you might pay for branded trainers, these will quickly become a daily go-to.
I tried this top on in ivory, and it felt true to the kind of styles we regularly spot Coleen wearing. The pleats on the shoulders create a flattering shape and make it look very designer, plus the cap sleeves offer upper arm coverage.
Available in XXS to XL, this blazer is £30 well spent. Wear it with the matching trousers or use it to sharpen up your favourite jeans.
We're hurtling towards trench coat season, and this smart option will help you get ahead. Between the tortoiseshell belt buckle and hint of checked lining, I'm sold on the details of this coat.
These barrel leg jeans are going straight into my basket. You can never have too many pairs of jeans, and the seam detailing at the knee makes these look like they cost ten times the price.
Anyone else get very excited about boot shopping when September rolls around? Available in taupe or chocolate brown, these boots have a wearable kitten heel and a ruched shape that looks really expensive in person. Trust me!
It's hard to describe quite how buttery soft this modal material is. You'll have to try it for yourself to believe me!
For the price of lunch, this sculpted gold bangle really will elevate any outfit, from denim to wedding guest dresses.
An effortlessly stylish sweatshirt you can throw on over summer dresses now, or pair with denim further down the line, you won't find better value anywhere else on the high street.
Inspired by Coleen's family life, she's also launching a kidswear collection in August, which will be available for ages 7 to 15, and is modelled by her youngest son, Cass.
Primark recently announced it is lowering prices whilst pledging to continue improving on quality, fit and style, and I'd say this collection is a brilliant example of this. Prices start at just £2.50 for Coleen's range, and the most expensive items are £30.
Coleen said: "The response to the first launch was incredible and I'm so excited to share this next collection. When we started working together, I wanted to create clothes that genuinely fit into everyday life, and that's exactly what we've continued with this collection.
"As we move into autumn, it's all about versatile pieces that you can layer, dress up or down and wear again and again. We also wanted to introduce kidswear this time, which felt like a natural next step for me. Everything has been designed to be stylish, comfortable and affordable, helping women and families feel confident without spending more."
