I predict wine red as the winning color of fall and winter 2024 – here's how designers are embracing this alluring shade

Home office with dark red sofa, living room with gloss red walls, boot room with red window frame.

There's one color that's well and truly dominating right now, not least in interiors but further afield in the fashion world too, and that's rich shades of red. Indeed, dark, red wine-esque hues have officially taken center stage, and I for one am fully onboard with it.

As H&G's color editor, I've noticed dark red seeping into paint brands' Color of the Year reveals for 2025. For example, Behr unveiled Rumors, a rich ruby-red that firmly put this bold shade on the radar for fall color schemes. Marking a shift away from the prominent mid-tones, this alluring red paint encourages daring color trends that fill our homes with drama.