“I played Brian Setzer’s personal guitars – the pickups give you more dynamic control. I thought, ‘I have to recreate this!’” How TV Jones revived That Great Gretsch Sound – despite being an underdog in the pickup world

TV Jones.

Tom “TV” Jones has racked up an impressive list of accomplishments in the guitar world. He built the TV Jones company around his innovative technology, revived and modernized the classic Filter’Tron electric guitar pickup, and was instrumental in the Gretsch brand’s revival.

Working with acclaimed artists included Brian Setzer and Billy Gibbons, Jones has reshaped rockabilly, country, rock music and more. But the TV Jones story isn’t only about pickup design – it’s about a dedication and obsessive mission to craft a unique guitar sound.