We all dream of going on luxury holidays, but for the mega rich that's a standard break - so what happens when they want something ultra-glamorous?
That's where Philippe Brown comes in. He has been organising incredible trips for society's uber wealthy for decades, having spent 13 years as a location scout and then tour guide in some of the world's most exotic destinations.
During the past ten years he has been "challenging the status quo of luxury travel" at Brown and Hudson.
Incredibly wealthy people in search of something special contact the firm before Philippe and his colleagues attempt to work out their hopes, fears and secret dreams.
These are then used as the basis for weird and wonderful holidays they create by throwing huge amounts of cash at the issue, and using their connections to pull some strings.
In short, Philippe is the travel industry's billionaire whisperer who tries to address the question - 'What do you get for the person who has everything?'
Unsurprisingly, that often comes with some weird and wonderful requests. Here he reveals some of the unusual demands from holidaymakers - and how he made it all happen...
The honeymooning marathon fanatic
On a call organising a honeymoon, one client told the firm that he had to be back in New York on a certain date to run a marathon.
Rather than just organising the transport home from South Africa, Brown and Hudson booked him into lodges with gyms and hired a professor of sports medicine who had run 40 marathons.
The professor mapped out running routes around each of the client’s lodges and even gave advice on when to run and how best to avoid potential deadly animals.
To help fuel the runner's inspiration ahead of the race, the travel firm set him up with Nelson Mandela’s cell mate and Archbishop Desmond Tutu for tea.
The very picky holidaymaker
One client wanted a holiday booked over Christmas and new year which he could walk away from at a moment's notice if he wasn't having fun without having to pay.
"We secured a top end luxury resort for two weeks where the bulk of the payment was settled at check out, an unheard-of situation," Philippe said.
The family who needed a butler
Having too many staff is an issue most of us don't suffer from, but certain members of the mega rich community are afflicted by the condition.
One Italian family Phillipe worked with were surrounded by staff when at home, but felt like holiday was a time to be just with each other.
The problem was that the mum would end up looking after the kids while her husband went off on lengthy bike rides by himself.
It was Philippe's job to convince them that taking staff away with you on holiday is nothing to be ashamed of.
"We helped them get over their guilt and control issues and introduced the idea that a butler or fixer could lubricate every aspect of their travel time to get better, happier outcomes," he said.
"He could look after the kids so the parents could have alone time, cycle with dad, be helpful to mum, take pictures, throw in surprises and unexpected moments of magic."
The piano player with no short term memory
Philippe was once confronted with the challenge of creating a big holiday for a woman with limbic encephalitis who had severe short term memory loss, and her active and energetic husband.
When the woman mentioned that she loved James Bond and played the piano, he decided to send them to Iceland to meet one of the producers of Die Another Day for lunch.
Afterwards the husband filmed his wife playing a private concert just for him on a Steinway on the stage of Reykjavik’s iconic Harpa concert hall.
The billionaire bank owner
One of the firm's clients was a billionaire bank owner who had a very clear idea of what she wanted - a fast-paced road cycling trip around the world.
"She had very specific needs and just wanted her travel company to deliver them seamlessly and flawlessly," Philippe said.
The firm realised that adding any "bells and whistles" would be inappropriate, so they kept things as straight forward as possible.
The Trump hater
Another client, from Boston in the US, was unsure about her role as a mum with her kids having just left home, and gloomy about her national identity due to Donald Trump's election.
"She came to us looking to find herself again and new purpose in life, but most of all, to find her confidence," Philippe said.
"We took her to a place that would recalibrate her sense of what it is to be an American. We introduced her to female led tribes, built in time for self-reflection and encouraged her to push herself out of her comfort zone.
"She came back with a new perspective on herself and the world around her."
The billionaire that couldn't sleep
Brown and Hudson had set up a family with a trip to Lapland so they could fulfil their shared dream of seeing the Northern Lights.
The trip was a big change from their very fast paced lifestyle they lived back in London, and had them sleep in a tepee in the biting mid-winter.
While the family did not see the Aurora, the dad did overcome one of his greatest challenges in life thanks to the unusual surroundings - getting a good night's sleep.
The Vietnamese wedding crashers
Sometimes the company encourages its clients to have an adventure to see what would happen.
On one holiday a guide was leading a family down an off-the-tourist-trail road in search of something a little different when they found a wedding.
After purposefully lingering outside for five minutes they were invited to join the party.
