Peony Li
(Picture: Jude)Peony Li , 28, is the former head of investments at accelerator Founders Factory and founder ofJude, an incontinent healthcare company which sells supplements and pads and runs an online community for pelvic-related issues. Li recently closed a £2 million seed round after pitching to 100 investors in a week she was suffering from Covid. Here she recalls the experience.
“I could barely sleep due to thinking about the potential to tackle this health issue that’s seen as ‘taboo’ — incontinence — yet is a problem experienced by 14 million people in this country. So I decided to set up Jude to champion education and offer a range of solutions and options so that people can find the right one that works for them.
