Meet IT consultant John Junior who will only bathe in bottled water - and says the £4k a year cost is just a drop in the ocean. The 34-year-old from Wilmslow reckons cutting out tap water five months ago has improved their health and wellbeing.
John, who identifies as gender fluid, claims switching to bottled water has stopped their anxiety, migraines and eczema. They splashed out £12 a day in Co-op buying supermarket water to wash with and Fiji water to drink.
This which works out at roughly £360 a month or £4,300 a year - which John says is a small price to pay. A daily soak requires 30 litres of water, which John bathes in cold - adding just a single kettle of hot water to feel comfortable.
