“Will you turn this around?” soap patriarch Eric Forrester (John McCook) demands, gesturing at a television set. “I need to see it!”
This is the first line of dialogue uttered in the very first episode of The Bold and the Beautiful, which aired on March 23, 1987. Since then, there have been more than 8500 episodes of this fashion-centred daytime soap. This means that, for 35 years now, viewers have been gesturing at their TV sets, needing to see it.
