The golfing media landscape is dominated by social influencers, all sharing their learning journey, love of the game and advice to others to help grow golf participation numbers. For PGA second year trainee professional Sophie Madsen, her Instagram posts were so impactful that they caught the attention of golf apparel brand Stromberg.
The 26-year-old former Welsh amateur star, who has been playing golf since childhood and is now training to become a PGA golf professional coach at Lilley Brook golf course in Cheltenham, was scouted by the German-golf fashion brand via an Instagram DM, when a marketing executive invited her on an apparel photoshoot in Spain.
