I'm not ashamed to admit that I spend a fair chunk of my free time watching head spa ASMR videos. They relax me to no end, and the popularity of the treatment online makes it clear that I'm not the only one. Search the term on TikTok and you will be met with over 360 million results, and there are more practitioners than ever before offering the service. I had hesitated on visiting one myself in fear that it would not live up to expectations, but there was only one way to find out if it could be worth the cost.
"We do a lot of rituals when it comes to our face, but hair is equally as important," says Jenya Di Pierro, Naturopath and Founder of Cloud Twelve, which is where I opted to have my head spa treatment. This idea is what led Di Pierro to curate the ultimate head spa experience in the heart of London, which involves 21 different steps to rejuvenate the hair and scalp.
