“I moved over to Fender for a couple of years, learning a lot of history there – but also how I didn’t want to make aguitar”: How John Suhr built one of guitar’s hottest boutique brands

Three Suhr s-styles photographed in front of a Suhr SL series tube amp.

Very few names in our industry command as much respect as John Suhr’s. His creations are widely considered to be world-beating manifestations of design and craft colliding at the highest possible level, sitting at the ultra-boutique end of guitar manufacturing.

As a result, he’s recruited some of the most respected names in the business as signature artists, from Guthrie Govan and Scott Henderson to Reb Beach and Mateus Asato. He’s even managed to infiltrate the world of pop; earlier this year at Coachella, Lady Gaga was seen playing one of his Classic T models.