Over the years I’ve made no secret about how much I like Roku devices. Among the best streaming devices, they've been the perfect balance of low-cost, user friendly interface and relatively little on-screen advertising. There’s no escaping the commercials and self-promotion, but until now they’ve been fairly unobtrusive and easy to ignore. But that sounds like it’s going to change.
Roku CEO Anthony Wood has confirmed that Roku will be adding video ads to its platform at some point in the near future. While the scope of the changes isn’t clear, Wood did say that the static home-screen ad, which is usually visible when you’re scrolling through the app menu, will become the company’s first video ad space.
