Joe Wicks is doing some burpees. He is being his usual Joe Wicks self, shouting matey encouragement as his lustrous hair bobs up and down in time. If you watched PE With Joe, his daily lockdown-era YouTube series, it will be familiar. However, there is one important distinction. Wicks is now exercising in a void, surrounded by fuzzy little aliens. Welcome to Activate, his new frontier in getting children moving.
“Obviously, PE With Joe had so much impact, and I’m so proud of that,” Wicks says over Zoom. “But I had this niggling feeling that I couldn’t do this for ever. I can’t visit every school because thousands and thousands apply for me to visit every year.”
