Shed Seven scored their first Number One album this week with sixth album A Matter Of Time, but it hasn’t always been smooth sailing for York’s Britpop survivors. Back at the tailend of the 90s, around the time of the quartet’s misfiring third album Let It Ride, the group tried to give their ailing career a kick up the backside with the help of a nationwide ad campaign for the phone shop The Link. Rick Witter & co. went all out, rerecording the main hook to their 1994 single Speakeasy and replacing it with the indelible line, “At The Link it’s easy.” Here it is if you don’t remember it - which you should, it's a catchy jingle:
