Maya Jama's grand entrance to the Love Island villa for her hosting debut was memorable, but even more so for fashion designer and entrepreneur Sierra Ndagire.
The TV presenter stunned audiences as she stepped out of a helicopter in Cape Town, South Africa, ready to introduce the new winter series - sporting a scarlet red crochet number. The unique co-ord was handmade by Sierra, who pulled an all-nighter to finish it after Maya's stylist got in touch.
Since the epiosde aired, the 25-year-old from Colliers Wood, London, has seen sales rise by 300 per cent, while clicks onto her site have shot up by 1000 per cent. Sierra says that for someone of such prominence to choose a small black-owned business like hers, it can be life-changing.
