Maya Jama's grand entrance to the Love Island villa for her hosting debut was memorable, but even more so for fashion designer and entrepreneur Sierra Ndagire.
The TV presenter stunned audiences as she stepped out of a helicopter in Cape Town, South Africa, ready to introduce the new winter series - sporting a scarlet red crochet number. The unique co-ord was handmade by Sierra, who pulled an all-nighter to finish it after Maya's stylist got in touch.
Since the epiosde aired, the 25-year-old from Colliers Wood, London, has seen sales rise by 300 per cent, while clicks onto her site have shot up by 1000 per cent. Sierra says that for someone of such prominence to choose a small black-owned business like hers, it can be life-changing.
"It was shocking, very exciting, I didn't care if she wore it or not, the request alone was a big complement. I've been a big fan of hers," Sierra, talking about receiving a DM on Instagram from the stylist, told the Mirror.
"I remember Maya tweeting she was the new Love Island host so it's crazy that she wore one of my pieces as her first outfit on the show."
Sierra was on holiday in Berlin when she received the co-ord request, and immediately flew back to start the outfit, delivering it the next morning.
The former chemist started the business - Crolage - last year after sharing photographs of her colourful garments on Instagram.
She had compulsory crochet classes as part of her art course at school, and then began knitting as a hobby.
Her grandma, who would weave colourful textiles, also showed her the ropes.
There was never an intention of selling the dresses and tops, but traction started to build on her social media channels after American musician Summer Walker wore one of her sets, along with former Love Island contestant Indiyah Polack.
Sierra takes influence from her heritage and says her USP is that she's not afraid to use bold colour.
"It's things I'd like to wear but the designs are meant to be different from what you see everywhere," she explained.
"It was creating something, showcasing it like a piece of art then putting it away - the intention was never to sell.
"I'm British Ugandan, so that plays into why I use so many colours, normally you get a lot of neutrals form brands but I'm not afraid to use colour, if anything I'm more afraid to use neutrals."
On spending her time knitting in her room, laughing, she added: "My brother always said 'why is Sierra knitting like a little grandma?'
"People say that a lot, but when they see what I'm doing they're like, 'okay, I understand it more.'"
Since the former Radio 1 host was seen in Sierra's red co-ord, she has had people requesting the design in different colours - with bespoke pieces costing around £200.
The fact a TV star has been seen wearing her items makes her appear more trustworthy to customers, she adds, while the support is monumental.
"It's very important for people like her to shine a light on small businesses because for me, it's going to make a big difference, and for big brands it doesn't," the fashion designer continued.
"It's so good she has gone out of her way to look for smaller and sustainable businesses, and is essentially empowering other women.
"Because I'm so small, it can be so inspiring to young black girls who don't know how to start their own business, or where to start in the fashion industry.
"It's important to see someone like Maya and even Love Island as a show supporting the businesses and a more ethical route."
Love Island returns tonight at 9pm on ITV2.
