There's a common and overused joke in the tech community about how Apple just rinses and reuses the same design year-over-year. For the most part, the joke rings true, but it's not just Apple, and it's not actually the same phone being re-released every year, which is highlighted by the subtle changes in case designs every year.
Look at last year's Galaxy S22 Ultra and this year's Galaxy S23 Ultra, and guess what? It's the same overall design. The Pixel 6 Pro and Pixel 7 Pro are also pretty identical, at least in most regards. And it doesn't extend to phones, as the same thing happens in the tablet space.
