Cars carrying terrifying smiling passengers have been spotted around Los Angeles in promotion of the new horror sequel Smile 2. We'd already seen some creepy viral marketing moves during the original film's campaign but this latest stunt truly puts the fear factor in overdrive.
I've already given high praise to the new Smile 2 movie poster – I daresay it's one of the best horror film posters we've seen in recent times (in my humble opinion). It's great to see more movie campaigns embracing guerilla marketing to achieve that next viral moment and I hope it's a trend we continue to see manifesting in more creative ways.
