Poor old Siri. Apple's infamous voice assistant has had a bumpy few years, with competitors like Amazon's Alexa and Google Assistant racing ahead. And then came the advent of AI, threatening to further relegate Siri to irrelevance.
Last year, Apple responded to the threat with big talk. The headline of the company's Apple Intelligence announcements was a new and improved Siri – but over a year later she remains missing in action. Many (including internally at Apple) have accused the brand of botching its AI roll-out – but rumour has it the long-awaited update will finally arrive with iOS 26.4 next year.
