A 30-second Super Bowl commercial costs between $8 and $10 million, depending on when it’s broadcast during the game. For many companies, that’s a bargain, as it gives a chance to put your product in front of a colossal audience and – if the ad is good enough – become part of the national conversation.
But it’s safe to say Ring, makers of increasingly omnipresent smart doorbells, may have slightly misjudged their ad. The short spot touts the ‘Search Party’ feature, which turns each Ring doorbell into a surveillance system tracking the front of any house it’s installed on.
