Few tech companies have the kind of power Apple has in the world of consumer electronics. The company kicked off the modern smartphone era we currently live in, and in the decade following that went from success to success. It got to the point where every time some new product or innovation happened, talk quickly pivoted to if and when Apple might enter that space.
That’s been especially true with foldable phones, and over the past 5 years they’ve been on general sale there’s always been some talk of the so-called iPhone Flip. The best foldable phones have never really taken off in the way the likes of Samsung and Motorola might like, but could an Apple foldable help turn that around by exploiting Apple’s long-standing brand strength and user loyalty?
